Clarify who you are and show it to your customers
Does your brand stand out in a sea of noise? Is your brand memorable?
Draw on the experience of Dr Abdullah who previously served as Deputy Director of Branding and Corporate Communication in the Office of Corporate Affairs, Universiti Teknologi Malaysia.
In this 2-day workshop, your team will be guided through the process of consolidating your brand from the ground up.
The team will be guided through the processes of clarifying the organisation's message, starting from identifying the goals of the organisation, and streamlining the organisation's outlook in accordance to the target market.
The team will be guided through a review on visual branding, and to determine and use colour as a branding tool, as well as to review the logo of the organisation.
The team will also go through ideas for branding campaigns to achieve maximum impact.